Excerpt:
The national campaign also has been ramping up online contribution options. "We are reaching out to younger donors with electronic giving options because they are not going to sit down with a 128-page catalog and a pledge card," De Cristofaro says, adding that online alternatives are essential in the 21st century workplace. "As people move to flex time and telecommuting, we have to adjust our systems."
The CFC in Suncoast, Fla., the organization's most successful campaign, is using online donation options to reach out to retired workers as well, says executive director Tony McKenna. Suncoast is piloting two electronic payment systems simultaneously for two years to determine which is better. "If you can get a federal employee before they retire to go to the pledge site, it's going to be really easy for them to donate in the future," he says. "We think this is particularly fruitful because of the huge retiree population."
Some federal agencies, including the CIA, NASA and Navy Federal Credit Union, have established electronic pledge systems, De Cristofaro says. And five years ago, OPM rolled out a pilot project in which employees can log in to Employee Express, an online tool for changing payroll and personnel information, to make donations.
Full column: http://www.govexec.com/dailyfed/1108/110608pb.htm
